-- From Human Resource Management by Robert Mathis and John Jackson, 2008
Diversity can be justified on the basis of social justice, but does it make business sense? The "business case" for diversity is based on the following points:
• Diversity allows new talent and new ideas from employees of different backgrounds, which may enhance organizational performance.
• Diversity helps recruiting and retention because protected-class individuals often prefer to work in organizations with co-workers having various demographics.
• Diversity allows for an increase of market share because customers can be attracted to purchase products and services with varied demographic marketing activities.
• Diversity leads to lower costs because there may be few discrimination lawsuits.